Sudbury Santa Claus Parade — homeSudbury Santa Claus Parade

Sponsorship 2026

30,000 people, out on a November evening, looking your way.

The parade is free to watch and free for community groups to walk in. Sponsors are the reason both of those things are true.

What your money actually pays for

Nobody at the parade takes a salary. Every dollar goes into the night itself.

  • Road closures and traffic control — seven streets, paid detail, from 3:00 p.m. until an hour after the last entry.
  • Insurance — the single largest line, and non-negotiable.
  • The fireworks — the reason people arrive an hour early.
  • High-visibility gear and radios for 60 marshals.
  • Marshalling supplies — entry placards, barricades, hot chocolate at 4:30 p.m.
  • The awards evening — where the float that spent six weekends in somebody's garage gets a trophy.

Who is watching

Parade reach, 2025
MeasureParade reach, 2025
People along the route30,000
Entries in the parade68
Volunteers on the night~60
Downtown streets on the route7
Years the parade has run60+

The levels

Cash or in-kind at the top three levels. If what you can offer does not fit a box, tell us what it is and we will find the right place for it.

Level 1

North Pole

$5,000

Cash or in-kind

  • Corporate logo or name on event advertising and publicity
  • Prominent logo display on the parade website, linked to your site
  • Logo in the parade thank-you ad, print and web, after the event
  • Opportunity to sit as a parade judge
  • Opportunity to enter a float in the parade
  • Awards evening acknowledgement and presenter

Level 2

Santa's Village

$2,500

Cash or in-kind

  • Corporate name on event advertising and publicity
  • Prominent logo display on the parade website
  • Opportunity to enter a float in the parade
  • Name in the parade thank-you ad, print and web
  • Awards evening acknowledgement and presenter

Level 3

Reindeer

$1,000

Cash or in-kind

  • Corporate name on event advertising and publicity
  • Logo display on the parade website
  • Name in the parade thank-you ad, print and web
  • Awards evening acknowledgement

Level 4

Santa's Sleigh

$500

Cash

  • Corporate name on select event advertising and publicity
  • Corporate name on the parade website
  • Name in the parade thank-you ad, print and web
  • Awards evening acknowledgement

Level 5

Elves

$300

Cash

  • Corporate name on select event advertising and publicity
  • Name in the parade thank-you ad, print and web
  • Awards evening acknowledgement

Start a conversation

This is not a checkout. Someone from the committee reads this, calls you, and works out what makes sense — usually within two business days.

As it should appear in print and on the website.

Optional, but it is usually the faster route.

Cash or in-kind?

If you sponsored before, when. If you have a float in mind. If there is a deadline on your side.

Or email info@sudburysantaclausparade.com